How to Actually Style Your Hair: A Guide for Real Men

You're standing in the hair product aisle staring at 40 different tins and tubes, all claiming to do something slightly different. Pomade. Clay. Wax. Paste. Fiber. Gel. Cream.

What's the actual difference? Which one do you need?

Here's the breakdown.

Best for: Slick, polished styles. Classic side parts, pompadours, comb-overs.

Pomade gives you a smooth, shiny finish with medium-to-strong hold. Water-based pomades wash out easily and don't leave residue.

Hair types: Works best on straight to wavy hair.

Best for: Natural, textured looks. Messy styles, volume, definition without shine.

Clay products give you a matte or low-shine finish with medium-to-strong hold.

Hair types: Works on almost every hair type. Especially good for thick or coarse hair.

Best for: Definition and separation. Spiky styles, textured crops, defined layers.

Hair types: Works well on short to medium length hair.

Best for: Maximum hold. Wet looks, slicked styles, keeping everything exactly where you put it.

1. Start with the right amount. Less is more. Start with a pea-sized amount.
2. Warm it up. Rub the product between your palms until evenly distributed.
3. Apply to damp or dry hair. Most products work better on slightly damp hair.
4. Work from back to front. Start at the back and sides, then work toward the front.
5. Style with your fingers or a comb.

You don't need a cabinet full of products. You need one good product that matches your hair type and the look you're going for.

Try Command Hair Pomade ($16.00) — our medium-hold water-based pomade that works on almost every hair type and style.

Pair it with Citrus + Cool Shampoo ($20.00) and Citrus + Cool Conditioner ($20.00).

Browse the full Head & Face collection.